Creative Direction, Copywriting from Helsinki Creative Agency
Manifesto video about Panteres Grogues, an LGTBIQA+ club pushing for sports without discrimination.
Director: Daniel Domínguez Rey
Assistant Director: Marc Vidal
Director of Photography: Kwame Carlos
Script: Marc Vidal
Producer: Ana Menéndez
Editing & Color: Kwame Carlos
Sound: Alex Bas
Stylist: Vicente Campillo
Voice Over: Giulietta Vidal & Marc Vidal
Still Photography: Selene Aliayi
02. FOREVER. FREE.
Creative Direction, Copywriting from Helsinki Creative Agency
PUMA Spain Pride Campaign. On the field where the fight begins, a manifesto of liberation is written. Athletes drop their message loud and clear—both for those already in the game and those who haven’t started their journey yet. Director: Daniel Domínguez Rey Assistant Director: Marc Vidal Video & Editing: This is Huxley Campaign Photography: Gianfranco Tripodo Production: Raúl Guillén Still Photography: Selene Aliayi Graphic Design: Carlos Alvarez & Alessandra Carta Script: Selene Aliayi & Marc Vidal BTS: Andrea Tova Cast: Cristina Pedroche, Alba Redondo, Carmen Menayo, Lola Gallardo, Madrid Titanes & Panteres Grogues
03. PALERMO. REWRITE THE CLASSICS
Creative Direction, Copywriting,
Art Direction from Helsinki Creative Agency
PUMA + El Corte Inglés Campaign. PUMA, along with Marc Guiu and Belén Aguilera, present PALERMO, REWRITE THE CLASSICS., a celebration of the 80s Terrace trend that remains more alive than ever.
Video & Editing: Dre Ramiro
Campaign Photography: Angie Couple
Production: Ana Menédez
Still Photography: Selene Aliayi
Graphic Design: Carlos Alvarez & Alessandra Carta
Art Direction: Selene Aliayi & Marc Vidal
Organic Content: Andrea Tova
Cast: Marc Guiu & Belén Aguilera
04. CAT DRAWING
Content Creation and Curation from Helsinki Agency Team
Content idea: PUMA ambassadors put their creativity to the test by trying to draw the brand’s logo—no tracing allowed. This challenge boosts PUMA’s hype, strengthens its identity, and creates a fun, real connection between celebs and the audience. I also managed all the local organic content for PUMA’s social media in Italy and Spain, handling all the copywriting and content curation.
Cast: Romeo Beckham, Belén Aguilera, Marc Guiu, Chanté Domping, Aleix Gómez, Momo González, Xènia Clascà.
Experience
Vampire Studio 2025 – RN Helsinki Creative Agency 2023 – 2025 Evil Love 2022 – 2023 Exit.Design 2021 It’s not u, it’s me Email Instagram